Frequently Asked Questions

Curious about what Better Health Advisors does and how we work? Click on a question to reveal the answer.
What is a health advisor?

Health advisors are expert consultants on everything relating to health and wellness. Health advisors support individuals, families, and groups by helping them navigate the healthcare system. Health advisors locate top doctors, obtain meaningful second opinions, outline treatment options, recommend appropriate health insurance plans, and execute challenging healthcare decisions.

How can Better Health Advisors help me?

Better Health Advisors understands the healthcare system and works with clients to help them navigate it with ease, so they can make informed decisions about their health and treatment. If you find yourself asking, “What now?,” we can help. Better Health Advisors is a carefully-vetted team of healthcare and medical professionals ready to put our knowledge and experience to work for you. Our expertise stems from many years of experience in tackling complex problems for patients to improve their care. Whether you want assistance on staying healthy, understanding a new diagnosis, getting a second opinion, or identifying the best ways to manage an existing condition, we work with you one-on-one to create a health plan and simplify the process. We provide a personal health plan document that outlines all of our recommendations, make sure you receive the best quality care, and we are with you there every step of the way to explain things in plain English. Read more about our work here.

Also, the Better Health Advisors team sends a weekly newsletter to share insights and updates on important healthcare and public health topics. Click here to subscribe.

Who does Better Health Advisors work with?

Better Health Advisors works with individuals, families, companies, and family offices  to keep people in optimum health. BHA becomes highly involved in our clients’ care, providing expert research and recommendations on everything from choosing a pediatrician to evaluating elder care options.

What health conditions does BHA have experience with?

BHA assists clients of all ages with a wide range of health conditions, many of which are quite complex. Our experience includes, but is not limited to: Alzheimer’s, cancer,  mental health, substance abuse, neurological disorders, and Parkinsons. BHA manages these conditions with COVID-19 safety precautions in mind.

Where is Better Health Advisors located?

Better Health Advisors is a boutique health advisory firm based in New York City.  While many of our clients live in the northeastern United States, we have relationships with doctors and hospitals nationwide. We also work with clients during their domestic and international travel, as well as clients who have a support system, such as their children, living abroad.

How is BHA different from other health advisory firms?

We have extensive experience working in the healthcare system, and we want you to benefit from the knowledge and relationships we’ve built over the years. We look at healthcare from an insider’s perspective, so we can help you avoid the pitfalls. We know what questions to ask at your next doctor’s appointment, how to choose the most appropriate health insurance plan, and how to get the most out of a hospital visit. We know what to bring to the ER — and when to go. We can help you recognize a quality nursing home. We know how to get our clients the best possible care.

BHA delivers unparalleled health advisory services based on our team’s years of experience working in top hospitals.  Its founder, John Samuels, ran 17 emergency departments, worked in mental health and oversaw large and complex nursing home systems. Learn more about the BHA team, including our medical advisory board, here.

How are health advisors different from concierge doctors?

A concierge doctor is typically a primary care doctor who provides patients with extra time and personalized care in their offices. Better Health Advisors partners with concierge doctors, but our work extends beyond the office visit. We advise our clients at every step of the healthcare process, helping them make informed decisions. We provide guidance on insurance, transitions from hospital to home, wellness, and even in-person ER and hospital support.

How does Better Health Advisors’ pricing work?

BHA offers its clients custom pricing arrangements. Clients often sign an annual retainer, but the length of engagement varies based on client needs. Please contact for details.

Does BHA work with financial advisors to coordinate care for clients?

BHA considers the financial implications of medical care a key component of health planning. We seamlessly coordinate our healthcare approach and solutions with our clients’ other advisors, such as financial advisors, trust and estate attorneys, and accountants.

Does Better Health Advisors earn a commission or other financial benefit from the doctors and facilities it recommends?

No. BHA is an independent and unbiased health advisory firm. We work directly for our clients, and BHA’s focus is to ensure clients receive the best care.

How does BHA determine the best doctors for a particular client?

We get to know you, starting with our comprehensive intake discussion. We assess your healthcare and lifestyle preferences, and recommend top providers and facilities that we know will give you the best possible care. If you have, or develop, a health condition that requires specialized treatment, we confer with our internal and external advisors to identify highly-skilled doctors with that expertise. Not only do we recommend specific doctors, but we also talk with these doctors prior to your visit to relay key medical information, attend appointments (often virtually), and follow up with you on next steps.

How do I hire Better Health Advisors?

To get started, we’ll have a conversation with you about your current health and medical needs and determine if Better Health Advisors is a good fit for you. Ready to schedule a consultation? Please contact for more information.

Is CEO & Founder John Samuels available for speaking engagements?

Yes. John regularly presents to wealth firms, family offices, and their clients on such topics as health advisory, healthcare trends, and COVID-19. Please contact for more information.

How do I contact the BHA team about press inquiries?

Please contact Buff Parham at

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