• Columbia Clothing offers discounts on outdoor gear to first responders who are eligible and apply to the Columbia Professional Purchase Program.  
  • Under Armour all first responders will receive a 40% discount on anything in the inventory, to receive this discount you will have to verify your eligibility at 
  • Fanatics is offering a 15% discount plus free ground shipping to active first responders and their immediate families to redeem this you must sign in through
  • First responders can sign in with SheerID to get 10% off their purchase at Modell’s Sporting Goods 
  • The shoe brand is donating free pairs of Crocs to healthcare workers. You can get "in line" to claim a pair by checking here every day at 12pm ET.


  • Yeti active first responders can save up to 20% on YETI coolers and other gear when they sign in and verify their eligibility with
  • Ray-Ban is offering a discount of 20% for first responders who verify through
  • Bell is offering discounts on most of their inventory to first responders. Sign up for the Bell Pro Deal Program to qualify 
  • First responders can get 10% off their purchase at E.M. Smith Jewelers, including free replacements for watch batteries.
  • Law enforcers and firefighters get 30% off Instant Shelter products and other accessories at E-Z UP when they register online. Valid proof of employment is required 
  • AFEyewear offers discounts and free shipping on select eyeglasses and sunglasses to active EMTs, firefighters, and law enforcement members
  • Theragun is giving first responders $250 off a theragun

Telephone services

  • Sprint is offering a 25% discount on select plans and products to first responders who can provide valid proof of employment. 
  • Verizon Wireless is offering reduced service fees on select wireless plans, and 25% off accessories that are purchased online.
  • First responders can get 25% off their current wireless plan, or a reduced monthly rate when they apply for an AT&T Unlimited Starter plan.


  • Atkins offers a  15% discount on protein bars and shakes to U.S. first responders. Sign in with SheerID to verify your eligibility 
  • REDCON1 is offering a 25% discount on supplements to firefighters, EMTs, and law enforcement personnel.  Sign in with VerifyPass in order to qualify 
  • Paris Baguette is also giving out free coffee to hospitals and the first responders

Personal Health

  • Fitness 4 Home Superstore offers discounts to law enforcers, firefighters, and paramedics when they present their valid service ID upon check-out
  • Headspace is offering all healthcare professionals Headspace plus completely free through 2020


  • Hertz offers discounts and free upgrades to first responders who are currently employed by the government. 
  • Purple always offers 10% off to first responders. Now, they've expanded that discount to include all healthcare workers. All you need is a valid ID to verify eligibility. 
  • First responders can get 10% off Vimeo annual subscriptions when they use the code DH10RESPONDER at checkout